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Online gambling claims half of Danish market revenue

Licensed online gambling operators in Denmark now comprise more than 50 percent of market revenue in the industry, according to the local regulators’ annual report. The Spillemyndigheden regulatory agency in Denmark recently released its annual report for 2017, which revealed that, while overall gambling revenue saw only a modest 3.2 percent increase from the previous year, it was 18.4 percent high than in 2012. That was the very year that the country liberalized online gambling.

Online gambling claims half of Danish market

Lotteries still strong

Lotteries remain Denmark’s dominant vertical; they account for DKK3.1b in revenue for last year, which is almost identical to that of 2016. The next largest share belonged to sports betting (both online and offline), at 7.4 percent year-on-year increase. The report chose not to reveal the exact figures for online and offline betting, separately. Online casinos came third, accounting for 15.15 percent of revenue at the end of 2017. The online gambling market as a whole accounted for 51.5 percent at the end of last year; a 4.1 percent rise from 2016. Mobile’s online revenue share climbed from 46.7 percent in Q1 of last year to 54.5 percent by Q4.

Mobile is the present (and the future)

Mobile gambling has taken off for obvious reasons. Anyone with a mobile device can now keep themselves entertained on-the-go, without having to hang around at the train station on the way home, or even when sitting on the couch at home and in need of variety. They can immerse themselves in a world of entertainment wherever and whenever they choose, without having to get ready and go out to the casino. Apps such as the Mr Green Android app offer over 300 casino games, live casino, and mobile sportsbooks, enabling mobile device owners to enjoy the casino experience right in their hand. As such, it would hardly be surprising to see mobile casino play record a year-on-year increase in revenue for the foreseeable future.

mobile games

Slots lead all online casino play

Slots accounted for 61.5 percent of online casino revenue. Roulette was second, at 11.3 percent, and blackjack third, at 10.4 percent. Other games accounted for 9.5 percent. Commission games, also known as online poker, accounted for 7.3 percent. The Danes spend approximately 33 percent of their gambling spend on lotteries, far below the EU 46.5 percent average. Contrastingly, 26.5 percent of Danish gambling spend went into sports betting, which was substantially larger than the EU average of 15.6 percent.  Casino game spend saw a 39.8 percent share; a modest increase from the 38 percent EU average.

Danish 3rd biggest EU spenders

Taking gross gaming revenue per capita into account, Danish gamers came third in the EU at both casino game and betting spend, which only ranked 13th in the lottery vertical. The average sports bettor in Denmark wagered approximately DKK89.5 per week, while winning back approximately DKK80. By the beginning of 2018, Denmark had 15 sports betting licenses and 27 online casino licenses.

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