Ladbrokes recently signed a sponsorship deal with English Premier League football club Burnley. The deal will see Ladbrokes as a gaming operator and online sports betting house as Burnley’s official UK betting partner. What’s set on the table is that a 3-year agreement by Ladbrokes will see a working arrangement on three fronts with their newly acquired partnership deal.
Ladbrokes states that partnering with the rising football giant, Burnley, is to be be a win-win situation for both parties. The Ladbrokes brand hopes to strengthen its presence in the market while Burnley will receive additional cash flow to handsomely survive in the commercial behemoth of the English premier league.
Furthermore, Ladbrokes will be responsible for all the branding to be designed on the stands of Burnley football club during its matches in the course of the season, This is set to last till at least the 2020 period when the sponsorship deal ends. Ladbrokes’ sponsor for the away end comes after the departure of the previous sponsor David Fishwick.
Matchday betting services at Burnley’s ground, Turf Moor, will be handled solely by Ladbrokes. The sportsbook states that it will provide Burnley supporters with a wide range of betting markets including live betting.
In addition to this,supporters are to get access to exclusive offers and promotions from Ladbrokes during the entire duration of the three-year deal. Some of the offers muted by Ladbrokes include match day tickets and training ground visits. Burnley supporters will also get special odds when they bet in-stadia.
Ladbrokes is to have quite a substantial online presence on Burnley’s official website, Burnley’s giant screen inside Turf Moor and on all Burnley’s social media channels.
Speaking about their new deal, Burnley’s Commercial Director, Anthony Fairclough, expressed his heartfelt gratitude to Ladbrokes. Fairclough states that Burnley football club is thrilled to be partnering with a prestigious brand like Ladbrokes. He further mentions that he is very optimistic that fans will grab this opportunity to win themselves some exciting offers.
Fairclough went on to state that the sponsorship package from Ladbrokes will go a long way in giving Turf Moor much needed exposure to attract more supporters. The full betting service offered during match days will attract more fans on match days and help generate more revenue for parties.
Anthony Fairclough took time to thank David Fishwick for all he has done for Burnley football club and said that he expects the relationship between the two to continue in the future.
Head of Public Relations for Ladbrokes, Jessica Bridge was equally excited to be working with the Burnley football club. She states that Ladbrokes expects their newly established relationship to blossom from the word go. She also says that everyone at Ladbrokes is enthralled to be working with Burnley football club and wishes success for the club during its 2017-2018 premier league season.
Burnley’s partnership with Ladbrokes comes barely a year after the English Football Association ended its partnership with Ladbrokes.