Reports indicate that Ladbrokes Coral Group, a British sports betting company, recently signed a lucrative deal. The deal includes Ladbrokes as the main sponsor the Scottish professional football divisions. This will ensure Ladbrokes remains associated with the Scottish football league until the end of 2020.
In a report released by the British Broadcasting Corporation, the value of the deal between the Scottish Professional Football League and Ladbrokes amounts to $7.1 million. The new deal will see the Ladbrokes name featured on all Scottish Professional Football League marketing materials. This includes Scottish League One and Scottish League Two, Scottish Championship, and the Scottish Premiership.
A Strong Partnership
Ladbrokes has been the main sponsor for professional football in Scotland since 2015. The deal was worth $2.8 million each season. The Chief Executive Office for the Scottish Professional Football League, Neil Doncaster, announced he is thrilled about the new deal and extension of the relationship between both parties.
Doncaster told the BBC they enjoyed a great alliance since partnering up with Ladbrokes in 2015. He continued saying they are confident this partnership will continue to be beneficial to both parties until the year 2020 and beyond. Doncaster concluded the statement saying League is aware of their duties and will persist in promoting responsible gambling in association with Ladbrokes.
The BBC released another report where they claim the Scottish Professional Football League did not unanimously agree to the deal for extended sponsorship. Moreover, the League received a fair share of criticism for their acceptance of cash from sponsorships with sports booking companies. This over-reliance on sports betting sponsors like William Hill is no novelty in football leagues. While William Hill is the main sponsors for the Scottish Cup, Betfred supports the Scottish League Cup.
In recently released reports, the Chairman for the Professional Footballers Association Scotland, John Rankin, warned the public of illicit gambling practices. These involve numerous referees, managers, players and club directors that gambled on matches. The BBC made the public aware of this issue by highlighting several cases. These included such notable former players from the Rangers like Ian Black and Joey Barton as well as Annan Athletic player Henry McClelland.
Jim Mullen, the Chief Executive Officer for Ladbrokes Coral Group, countered this argument with a simple explanation. According to Mullen, Ladbrokes plans to cooperate with the Scottish Professional Football League to promote more responsible gambling all across the country. He noted that Ladbrokes takes its role as main sponsor earnestly. The company intends to actively assist players in keeping gambling fun and entertaining.
He also stated that the sponsorship is associated with a sport that is followed by dedicated and passionate fans. He continued saying the deal proved to be an excellent cooperation between both parties and that he intends to make sure that gambling stays fun. He concluded by saying the continuation of the sponsorship will give Ladbrokes the chance to promote responsible gambling and work together with football clubs to make sure to uphold the integrity of the sport.